Begin Offline Edu Fair. Astana, 13 March

Begin Edu Fair in Astana

Begin Edu Fair in Astana is a 4-hour in-person student recruitment event connecting international educational institutions with prospective students and their parents in Kazakhstan’s capital. The fair allows participants to present their programmes directly to motivated students interested in studying abroad and to engage with their families.

Every participating institution benefits from an individual marketing campaign. By promoting institutions separately rather than only promoting the event as a whole, Begin Group helps connect exhibitors with students who are more likely to be interested in their specific programmes and destinations.

The event is part of the Begin Central Asia Tour, a series of student recruitment events organised by Begin Group, an international organiser of student recruitment events with over 18 years of experience in Kazakhstan.

Why meet students in Astana?

Astana is the capital of Kazakhstan and one of the country’s fastest-growing academic centres. The city has a population of over 1.3 million people and is home to more than 120,000 university students, making it one of the most important education hubs in Central Asia.

The Kazakh government is actively developing Astana as a regional academic hub, with plans to establish branches of leading international universities and expand international partnerships. This focus on international education, combined with a rapidly growing middle class, continues to increase demand for study abroad opportunities.

As a result, Astana attracts ambitious students seeking international degrees, English-medium programmes, and global career opportunities.

Event Snapshot

• Duration: 4 hours
• Typical number of exhibitors: 45–65
• Visitor profile: prospective students and parents
• Main study levels: Bachelor's, Master's, foundation programmes
• Previous participants: institutions from Canada, France, Germany, Hungary, Italy, Latvia, Lithuania, Türkiye, Switzerland, UAE, USA, and other countries

Target Audience

High school/college graduates, university students looking for study-abroad programmes, and their families interested in supporting their educational journeys abroad.

Exhibitor’s Profile

Educational institutions offering Bachelor’s and Master’s programmes, foundation and pre-university programmes, summer and language schools, as well as international exam providers, national agencies, student service providers and recruitment agents.

Participants’ Testimonials

“Thank you and the entire Begin Group team for the excellent organisation and coordination of the Central Asia Tour. The events were very well managed, and we truly appreciate the professionalism and support extended to all participating institutions throughout the journey.

We are grateful for the visitor data and leads shared. It was a valuable opportunity to engage directly with students, families, and partners in the region. ”
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