Begin Offline Edu Fair. Almaty, 11 October

Begin Edu Fair in Almaty

Begin Edu Fair in Almaty is a 4-hour in-person student recruitment event connecting international educational institutions with prospective students and their families. The fair allows participants to present their programmes directly to motivated students interested in studying abroad and to engage with parents who play an important role in educational decisions.

Every participating institution benefits from an individual marketing campaign. By promoting institutions separately rather than only promoting the event as a whole, Begin Group helps connect exhibitors with students who are more likely to be interested in their specific programmes and destinations.

The event is part of the Begin Central Asia Tour, a series of student recruitment events organised by Begin Group, an international organiser of student recruitment events with over 18 years of experience in Kazakhstan.

Why meet students in Almaty?

Almaty is Kazakhstan’s largest city and the country’s main economic and academic centre. With a population of nearly 2 million people, the city has a large and active student community and attracts young people from across Kazakhstan and neighbouring countries.

More than 180,000 students study at universities and higher education institutions in Almaty, making it one of the most important academic hubs in Central Asia. The city hosts over 50 universities and research institutions, offering programmes in engineering, business, IT, medicine, and other high-demand fields.

Almaty has a young and internationally oriented population, with more than 40% of residents under the age of 30. Many students actively explore opportunities to continue their education abroad, particularly in English-medium programmes.

The city also hosts international conferences, academic partnerships, and exchange programmes, strengthening its connections with universities worldwide. As a result, Almaty remains one of the most dynamic student recruitment markets in the region.

Event Snapshot

• Duration: 4 hours
• Typical number of exhibitors: 45–65
• Visitor profile: prospective students and parents
• Main study levels: Bachelor's, Master's, foundation programmes
• Previous participants: institutions from Canada, France, Germany, Hungary, Italy, Latvia, Lithuania, Türkiye, Switzerland, UAE, USA, and other countries

Target Audience

High school/college graduates, university students looking for study-abroad programmes, and their families interested in supporting their educational journeys abroad.

Exhibitor’s Profile

Educational institutions offering Bachelor’s and Master’s programmes, foundation and pre-university programmes, summer and language schools, as well as international exam providers, national agencies, student service providers and recruitment agents.

Participants’ Testimonials

“Astana and Almaty editions of the Begin Edu Fair were a great experience—the fairs were excellent, and we were really happy with the quality of students we met. The QR code system worked seamlessly, which made things super smooth.”
S P Jain School of Global Management, UAE