Open Days are traditionally one of the key events in the campaign of attracting prospective students to universities. For university entrants and their parents it is a chance to receive the most up-to-date information at first hand and find more about the university prior to entering it. For universities it is an opportunity to collect prospective students' contacts in order to work with them in a more efficient way in future. Open Days also help to assess the prospective students' interest in particular departments of the university and predict the entry for each of them.
Begin Group has significant experience of promoting Open Days for many leading Russian universities and business schools, as well as for joint Russian-western programmes such as those of the Stockholm School of Economics.
Preliminary work
- Coverage of the Open Day in the related Moscow media (press, Internet, social networks)
- Distribution of the promotional information in schools (posters, work with schools' deputy principals)
- Registration of prospective visitors (collection of contact details), determination of students' preferences with regard to different departments of the university
- Development of methods for a marketing research allowing to assess prospective students' preferences as to the department, terms of study, form of entering, etc.
- Provision of accessible navigation among the departments' stands, preparation of presentation materials
Work at the Open Day
Registration of visitors.
Work upon the Open Day
- Creation of the database of prospective entrants.
- "Thanks for visiting" e-mailing with up-to-date information about the department interesting to them.
- Analysis of the information received during the marketing survey and making recommendations as to the final stage of attracting entrants.
- Informing entrants and their parents about the dates of application and entrance examinations - as new information becomes available.
For any questions regarding Open Days, please contact Anton Ryaguzov at +7 495 933 1098, anton[at]begingroup.com.