Executive MBA and Executive Education Fair
It is very well known that Executive MBA and Executive Education students differ a lot from MBA students – they are older, they have substantial experience, they have already achieved success in their career. This is why Executive MBA and Executive Education Fairs should differ a lot from MBA Fairs – they should have specific participants, specific audience, and a specific concept.
Due to rapid economy growth CIS countries and especially in Russia companies tend to invest more in developing their key employees. Expanding to new markets also demands international skills which makes companies turn to both degree and non-degree Global programs.
Dates and Venues
-
MOSCOW, Russia
October 13, 2010 (date TBC)
Swissôtel Krasnye Kholmy Hotel (52, Kosmodamianskaya naberezhnaya, bld. 6)
March 2011
Swissôtel Krasnye Kholmy Hotel (52, Kosmodamianskaya naberezhnaya, bld.
6)
About the fair
It is very well known that Executive MBA and Executive Education students differ a lot from MBA students – they are older, they have substantial experience, they have already achieved success in their career. This is why Executive MBA and Executive Education Fairs should differ a lot from MBA Fairs – they should have specific participants, specific audience, and a specific concept.
Due to rapid economy growth CIS countries and especially in Russia companies tend to invest more in developing their key employees. Expanding to new markets also demands international skills which makes companies turn to both degree and non-degree Global programs.
Exhibitor's profile
EMBA, Executive Training and Development Programmes
Audience profile
The Executive MBA and Executive Education Fair in Moscow gathered over 400 managers and corporate customers in fall 2008.
Age:
- 27–30 years old 26,5%
- 31–35 years old 26,2%
- 36–40 years old 20,4%
- 41–45 years old 11,3%
- Over 45 years old 15,6%
Position:
- Owners 9%
- Top managers 66,5%
- Medium-level managers 24,5%
The majority of visitors are top managers who have a solid management experience and consider business education programs to gain new practical knowledge and skills which they would be able to apply in solving various business problems.
Management experience:
- 1–3 years 20,5%
- 4–7 years 29%
- 8–10 years 18,3%
- 11–15 years 15,9%
- Over 15 years 16,3%
Visitors take most interest in western Executive MBA programs (30,3%), as well as in joint Russian and foreign Executive MBA programs (23,3%) and Russian Executive MBA programs (18,2%).
Number of visitors: more than 400.
Marketing and promotion of the Fair
In order to attract qualified and motivated candidates we do conduct
very intensive promotional campaign via various resources. The Fair is promoted in:
- Business and specialized media
- Popular search engines to match target requests
- Specialized internet resources in various business fields
- Personal invitations to business leaders and corporate officials
- Professional business associations and clubs
- Career websites
- Flyers distributed in business centers
- Information at business conferences and events
- Centers for International education and culture
- On-line blogs, web-communities and social networks
- Radio announcements
Exhibitor’s Package
As organizers we do our best to render excellent services to participants to make their visit to the cities of the Fair as efficient as comfortable. We are happy to provide the complex of services to maximize the value of participation in every aspect, including promotional part, logistical convenience and new connections at local level. The exhibition package includes the following:- Exhibitor’s stand at the Fair (5 sq. meters. Stand sizes are standard and are equipped with table, chairs (up to 5), plug sockets). Exhibitors plate with the name of the institution and badges for representatives will be arranged by the Organiser in accordance with information participants provide for the exhibition materials
- 6-month publication in the business schools directory on the www.begin.ru website equipped with engine for individual search based on candidates personal preferences and requirements
- News-line on the front page of the www.begin.ru website and announcement in the regular mailing to the subscribers
- Refreshments during the exhibition
- Discounted hotel rates, assistance with hotel booking, airport transfers and accommodation arrangements
- Extensive publicity and advertising campaign. Preliminary on-line publications and mailings to registered candidates on the institution profile to ensure even better quality of the audience and awareness of the participants prior to the attendance
- Local travel to/from hotels to the Exhibition venue
- Freight receipt at the Begin Group’s office and shipment to the Exhibition venue in order to guarantee the materials are properly delivered directly to the participants stands
- Contact details of attendees and assistance with follow-up on contacts collected at the event
- Participation in the Alumni panel held within the Fair
- Meeting with local educational institutions at the Fair to establish research and academic partnership (translation is provided if necessary)
- 15-minutes presentation during the Fair open times (only available at early registration as slots are limited)
- Transport from an airport to a hotel and to the venue of the Fair
For any further details please contact us
Alla Zhavoronkova, alla@begingroup.com, mob. +7
916 380-0225
Anton Leonov, al@begingroup.com, mob. +7 915
154-5180
Anton Ryaguzov, anton@begingroup.com, mob. +7
926 131-0520
Begin Group
Phone / Fax: +7 495 933-1098