The Begin information poster is the unique marketing tool for all programs aimed at school-age children and their parents. It provides wide coverage and at the same time 100-percent match with a target audience of universities, colleges, foundation and language courses. The publication in this issue enables education organizations to reach prospective students and parents in their highest concentration. The poster is published and delivered quarterly to best independent and public schools
in Moscow and St. Peterburg. The distribution is organized in agreement with headmasters of all schools participating in the project to guarantee that each copy is received and duly placed on the information board next to lessons time-table and important messages related to school life. Each issue is displayed for 2 months until replaced with a new one.

Format: poster 690x1000 mm, full colour.
Four issues a year (February, April, September, November).
Circulation: 1250 Copies
Coverage:

• 150 private schools in Moscow, 50 in St.Petersburg
• 700 best state Moscow schools, 350 in St.Petersburg

Contents: information on the undergraduate programs, foundation courses, language and summer schools for children.

International Education zone Inclosure options:

• Language courses text block (dates, contact details, 300 characters)
• University general info text block (contact details, 300 characters)
• Full colour ad module (100x320 mm horizontal)

The Begin Group opens new opportunities to education organisations which aim at candidates from emerging markets. Pleased with success of promotional campaigns in Moscow and St. Petersburg schools, we decided to develop our activities further to discover potential of the whole Russian market.
The innovative system of newsletters addressed to regional schools is the excellent opportunity to reach good candidates even in remote areas and do it in a cost-efficient way.

The selection of schools is based on a detailed research of their graduates enrollment into high-rate colleges and universities. It also includes schools which have continuously demonstrated good results at regional and state competitions are targeted for top-talent candidates. The database includes 500 schools throughout Russia the newsletter is sent to on a monthly basis.

The Begin Fairs participants have the opportunity to visit schools within the tour of the Fairs they attend!

For any further details please contact us

Alla Zhavoronkova, alla@begingroup.com, mob. +7 916 380-0225
Anton Leonov, al@begingroup.com, mob. +7 915 154-5180
Anton Ryaguzov, anton@begingroup.com, mob. +7 926 131-0520
Begin Group
Phone / Fax: +7 495 933-1098